Have you ever taken on a customer and then regretted the decision?
Most of us have at some point, especially when we were first starting out.
Why do we do this when having the courage to say no actually helps both of you?
This customer can be referred to someone else who can still serve them.
We can then spend more time with our ideal customers.
If you think about it, our ideal customers have similar characteristics if we look at them closely.
- They appreciate what you do for them
- You enjoy working with them
- They generate profit for you
- They are willing and happy to pay you for your services and expertise
- They allow you to just be who you are and use your natural gifts
Every customer does not have these characteristics.
Working with our ideal customers gives us energy and does not drain us of energy.
Do you have the courage to say no?